The Par Coeur Gala is the charity night organized by Tony Parker which permits to raise considerable funds for various charities. The show is usually set in Lyon in september and proposes a cocktail during which the guests can participate in discreet auctions and use the Photo Booth with celebrities.
They then have access to a diner prepared by chef Paul Bocuse and his team, an auction sale hosted by celebrities and a special showcase of various artists.
Sourire à la vie was granted a great part of the donations made on such occasions several times.
It makes sense that Sourire à la vie, a sports-oriented organisation, should be involved in a charity including talented basketball player Tony Parker.